As part of the NASSCOM Friday's 2.0 sessions, under the aegis of the NASSCOM EMERGE Forum, the 45th edition, promises to be quite different from its predecessors. This time, we propose to have an (Un)Conference session on the Top 5 challenges faced by Product companies. The session will be facilitated by Ankur Lal of Infozech Software and Arvind Jha from Movico Technologies.

As you are aware, running a successful product company in India, is quite different from other software application models. To begin with, the market itself is not matured, which makes funding a nightmarish experience. Convincing an angel investor to back the idea is really very difficult. Also, prospective employees would rather work for global "brands" than for a brilliant idea which is still at a very nascent period. Retention of manpower becomes an issue and few companies really have the luxury of "bench strength". Considering the fact, that the gestation period is long for such a business model, running such an operation successfully, is truly the ultimate test of leadership.

These problems are not unique and most product companies deal with it every day. So, we thought of creating a platform, where we can bring together some companies who could then deliberate on how to overcome the challenges and take the sector to the next level, where it rightfully belongs.

Access the previous blogged Friday’s 2.0 sessions at http://blog.nasscom.in/emerge/category/fridays-20/

Please do post your thoughts on the thread at the EMERGE Community