The overall session discussion will be around - How audience think social media is affecting their organizations from the inside (New Business Opportunities, Marketing, HR, Recruitment, Legal, KM & Collaboration, etc.) to make them leverage it to be more customer centric & thus get business benefits.

The discussions will question as to whether social media is really cost-effective or low-cost method compared to other traditional channels?, What is the minimal social strategy, businesses/startups  can focus on? to get started in the new social world of "conversations", "relationships" and "communities".

The session will also focus on long-term benefits of using Social Media in any ( B2C or B2B) business instead of just using it as another online marketing platform to generate links, attention and drive traffic".

This is a great opportunity for us to listen to some of the ideas as Prem & Vijay talk about the nuances of Social Media and also for participants to share their views and experience under the same roof.

I am writing to invite you, to be part of the unconference session. If interested, then do please send your confirmation to bangalore@nasscom.in