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| Face to Face with DVS

Rakhee Nagpal, a 28-year-old Londoner, gave up living in the United Kingdom to start afresh in India, is the Founder and Managing Director of Dynamic Vertical Solutions (DVS).  She has a rich industry experience of over 12 years and has managed various positions at companies like Merrill Lynch, UK, Barclays, UK and Navision India. She holds bachelors in Economics and Masters in Marketing from London Universities and her hobbies include reading and traveling.
 
Q: Dynamic Vertical Solutions is a recent set up, can you provide more details about the organization?
A:
Dynamic Vertical Software was incorporated as Navision Software India Pvt. Ltd* in 2001. The name was changed to Dynamic Vertical Software Pvt. Ltd in 2006.
We provide end-to-end integrated & adaptable business management applications providing comprehensive solutions for organizations of all sizes & all Industry sector. By cultivating innovative technologies on a reliable foundation of international best practices & business experience, DVS provides specialized & industry specific high quality & cost effective services/ solutions, to cater to the vast & diverse needs of companies that want to grow, improve upon their decision-making capabilities & business success.
 
We are exclusive distribution partner of LS Retail suite of solutions for the Indian market. We play a pivotal role in localization of LS Retail integrated solution to meet the local Indian statutory & compliance issues relating to the Retail & Hospitality industries.
 
*Navision is now known as Microsoft Dynamics- NAV
 
Q: Do you have solutions localized for Indian market? If yes that what are these solutions & who are your audience?
A:
We recognize that small & medium enterprises (SME’s) need the complimentary combination of best practices & best of breed solutions. DVS localizes LS Retail solutions for Indian marketplace, keeping all the unique statutory & regulatory requirements of the industries, thus empowering people to respond quickly & decisively.

LS Retail solutions can be customized to your unique industry-specific/company-specific requirements—right down to an individual user, who can easily manage his workspace for maximum productivity. All functionalities can be made available securely on the Web for convenience of employees, customers, vendors, & partners. With the user- friendliness of the solution, users can even manage the look & feel of their space, based on how they want to see it.

We recognize that Retail as an industry is extremely broad. We have nurtured partnerships with those companies that are expert in unique lines of retail like fashion stores, home furnishing, apparels, etc. Organizations that have growth potential need to have solutions that are scalable & adaptable so that total cost can be decreased in the long term.

Q: With the changing phase of Indian Retail & Hospitality industry, please elaborate on strategy adopted by DVS to cater to the industry needs?
A:
The retail industry is one of the most dynamic & high growth sectors in the country today. According to analysts the industry is set to outpace the GDP growth rate in India. The organized sector retail growth is estimated to be 20% - 25% driven by changing lifestyles, income growth & consumer credit.
 
With global players all set to come in, the existing retail companies in India need to update themselves with the latest technology in order to have a competitive edge over the non recognized retail sector. Today, technology is imperative to increase customer satisfaction & make shopping a global experience.
 
Adoption of international technology & localizing it to Indian requirements will be instrumental in accelerating the growth of this industry. This booming sector is keen to adopt standardized business solutions which are comprehensive & integrated to be able to ensure high operational efficiencies across sales channels.
 
Indian consumer today has evolved rapidly & understands the need of customization for making his business profitable. Our solutions & services are designed to fit needs of business across functionalities & sizes. Our solutions can be customized to your unique requirements—right down to an individual user, who can easily manage his or her workspace for maximum productivity. All functionalities can be made available securely on the Web for the convenience of employees, customers, vendors, & partners. With the user- friendliness of the solution, users can even manage the look & feel of their space, based on how they want to see it.
 
Q: Please highlight key features of LS Retail & how will it value-add to retailing business?
A:
LS Retail, based on Microsoft Technology is one of the largest end to end integrated & adaptable business management applications that contribute in automating & streamlining financial, customer relationship, & supply chain processes catering to Retail & Hospitality sector.

The LS Retail suite of solutions will help organizations optimize their business systems, align supply chain management & enhance consumer experience across in-store, on-line & mobile channels. This localized solution will enable the Indian Retail & Hospitality industry be more innovative, productive, & collaborative in a highly competitive global market place. The solution will better prepare the organizations to seize market opportunities faster while being cost effective

Q: How do you plan to market LS Retail & who do you see as the early adopters?
A:
We are in business of providing solutions through value add partnerships, through companies that are in lines with our values, focus, commitment, industry experience in relevant domains dynamically approaching the end users to provide a complete solution.

We operate through a distributor network of partners in India, who specialize in different industries & range from small, domestic consultants to multinational groups, so that end users can find one, who fits their profile, geography & business need.

Early adopters will be those companies that want to grow, improve upon their decision-making capabilities & business success.

Q: Who are you clients in India & overseas?
A:
We have over 10500+ stores in India & overseas who have adopted these solutions. Some of our esteemed clients are IKEA, Adidas, NAAFI, National Gallery UK, Esso, Shell, Pizza Hut, Booths supermarket, Moss Pharmacy, Concept Sports International (EURO 2004, Olympic Games 2004) & many others. Our retail solutions have been sold to 130 countries, translated into 30 languages & are distributed through a partner network including more than 100 distributors in 40 countries.

 

 


Updated on: 07 Nov, 2006