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| Strategic Review 2007

The past few years have seen a gradual evolution of global perspectives about offshore outsourcing, from a mix of heightened exuberance and protectionist criticism – to a wider, more rational acknowledgement of the economic imperatives, value drivers as well as possible risks of this phenomenon. Maturing socio-political attitudes and an appreciation of the proactive efforts by key stakeholders to further strengthen India’s value-proposition are helping reinforce its position as the destination of choice. While alternate destinations are being explored to add multi-country delivery capability, India remains an integral part of any major global sourcing strategy.
 
Positive market indicators including large unaddressed white-spaces and the unbundling of IT-BPO mega-deals with increasing shares of global delivery, strongly support the optimism of the industry in achieving its aspired target of USD 60 billion in exports by 2010.
 
Yet, the size and scope of this opportunity, and the strategic advantages in realising its potential – are signifi cantly larger. While India is uniquely advantaged to best address these opportunities, they are not lost to others. Timely, coherent and continued action is needed to ensure that India makes the most of these opportunities and maintains its lead.
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Updated on: 05 Oct, 2009