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Architecting a Consistent Sales Engine


We are pleased to invite you to the 65th session of NASSCOM Product Forum at Madurai.

Having got the first few customers through contacts and the next few customers by the initial sales person, every leader of Emerging and Expansion stage IT/BPO organizations is interested in creating a replicable model of repeating the success through a sales team and grow the revenues exponentially. The implementation of a scientific sales process with metrics and reviews will be the solution to achieving the goals.

This session will cover the following:

  • Issues faced by the current sales teams/leaders
  • How to hire the first/first set of sales people
  • How to Hire & On-Board sales teams
  • Scaling beyond the first customer
  • Sales Process - Overview
  • Solution Selling
  • Sales Metrics to Manage
  • How to innovate in a cluttered market
  • Closing Tips & Objections Handling

These are the day to day challenges that CEO’s of Emerging and Expansion stage IT-BPO organizations face and this session will provide insights with time-tested examples of how many organizations have scaled their sales teams and have grown multi-fold.

We look forward to your valuable participation.

09:30 hrs – 10:00 hrs

10:00 hrs – 10:15 hrs
Welcome Address and Introduction of the Speaker by Mr. Ashwin Desai, President SIDA and MD, A & T Video Networks Pvt. Ltd followed by participants brief introduction

10:15 hrs – 11:30 hrs
Session on Architecting a Consistent Sales Engine by Mr. Balaji Chakravarthi, Founder, ScoVelo Consulting

11:30 hrs – 11:45 hrs
Tea / Coffee Break followed by Session

11:45 hrs – 13:00 hrs
Session Continues

13:00 hrs – 13:45 hrs
Networking Lunch

13:45 hrs – 15:45 hrs
Session Continues

15:45 hrs – 16:00 hrs
Tea / Coffee Break

16:00 hrs – 17:45 hrs
Sesssion Continues with Q&A

17:45 hrs – 18:00 hrs
Vote of Thanks by NASSCOM

Balaji Chakravarthi
ScoVelo Consulting

Balaji has been a start-up sales leader right from the beginning of his career of 20 plus years(12 plus years as VP of Sales) of experience in the IT industry. He has worked in 3 Start-ups, acquired the first customer for his employers 8 times, innovated and scaled a unique tele-sales model to sell software services & products on the phone and has built sales organizations from scratch many times over in his career in multiple markets. Balaji has also handled large sales teams for expansion stage companies and totally understands the issues that emerging and expansion stage organizations faces right from hiring the right employees , holding them to scaling the teams and in making them perform.

Balaji is associated with , CIIE – IIM A, Microsoft Ventures , Founder Institute , TLabs – Times of India , DLabs - ISB as Sales Mentor and has also done multiple workshops on B2B Sales at multiple entrepreneur forums.

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