Home > Regional Events

Build Your Own Brand

Overview

It is essential for any product, service, business or individual to build a brand to be a success. In essence, it’s what makes them unique.

The digital revolution has made brand building easier and yet complex. Multiple online opportunities across various social media platforms, provide enormous prospects to build a brand but each platform comes with its own unique set of characteristics and challenges.

In today’s dynamic world the perceptions are ever changing. The image that is projected creates a perception that makes or breaks a ‘Brand’.

While most prominent business owners realize and fully appreciate the importance of building a brand in their business, how many of them have thought about their personal branding – the brand that is the real force responsible for creating a successful enterprise,

So the big question is, How does one achieve both – Build a successful Corporate as well as Personal Brand?

To get an answer to this question and get insights into how digital marketing can help organizations achieve a high growth trajectory, NASSCOM Hyderabad invites you to the exclusive CEO Forum session on ‘Building Your Own Brand’.

1830 hrs - 1900 hrs Registration
1900 hrs - 2000 hrs Build Your Own Brand – Talk by Prashant Puri, co-founder & CEO, AdLift

Prashant Puri is the co-founder & CEO of AdLift, a Digital Marketing Solutions company headquartered SF Bay Area with offices in Gurgaon, India.

An alumnus from Columbia University, Prashant is a digital marketing expert having an extensive 13 years of industry experience. With his ability of building websites into multi-million dollar enterprises, he played an instrumental role in setting up the company and taking it to a high growth trajectory.

Recently, Prashant has also founded a new venture, Yral (pronounced ‘Viral’) which is a joint venture between cricketer Yuvraj Singh’s YouWeCan and AdLift. Yral is a platform that connects advertisers with celebrities by leveraging their social media network.


Prior to founding AdLift, Prashant was the Head of Global Marketing at eBay’s comparison-shopping arm - Shopping.com, where he established footprints of the company worldwide. Before that, Prashant’s leadership role at Yahoo! revolved around cutting edge technologies that focused on driving synergies between search and display.

In 2005, he successfully nurtured A&T Interactive into the second largest local search player by leading their foray into the digital marketing world.

Vetted as an industry expert and veteran, Prashant is being invited to speak at numerous digital marketing conferences and conventions around the world, including SMX, SES and Pubcon; and has contributed to several search marketing journals including Search Engine Journal and Marketing Pilgrim.

Prashant is an avid skier and loves hitting the slopes every chance he gets! In summer, he enjoys the occasional rafting and kayaking.