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Building a Global Product - Ground up Journey & Key Learnings


Under the aegis of NASSCOM Product Forum we are delighted to invite you to our 64th session of NASSCOM Product Forum, scheduled to be held in Chennai.

In today’s world, everyone aspires to become a global player. Having 1000’s of customers across 100’s of countries is an exciting and inspiring dream for any product company. But, it is not an easy task. Product space is highly competitive where even a small mistake could push you several steps behind. Traditional style of approaching development, user experience, deployment management, customer support, monetization and product adoption as isolated areas does not work anymore. A unified approach towards developing and managing products will be the key for product companies to be globally successful.

Shankar is in the process of building two successful global products – Techcello and Synergita. He will share some of his learnings in building these products as well as his experience in working with other software product companies.

We look forward to your valuable participation.

03:00 pm – 03:30 pm

03:30 pm – 03:35 pm
Welcome Address by NASSCOM

03:35 pm – 03:45 pm
Brief Introduction by all Participants

03:45 pm – 04:45 pm
Talk by Mr. Shankar Krishnamoorthy, CEO, Asteor Software Private Limited

04:45 pm – 05:15 pm
Networking Tea / Coffee Break

05:15 pm – 06:00 pm
Q&A Session followed by Closing Remarks


Shankar is a co-founder and CEO of a start-up company, Asteor Software.  Asteor  is a proud developer of two world-class products – Techcello and Synergita.  Both Techcello and Synergita have garnered good recognition in the market - Techcello is a rated as a Gartner Cool Vendor, CODiE 2013 Finalist under Cloud Platform as a Service category, Microsoft Partner of the Year 2013 finalist, NASSCOM’ S League of 10 in 2012, etc.  Synergita is rated as a CODiE 2014 finalist under Best Human Capital / Talent Management category.  Asteor’s customers are spread across different countries across the globe.

Prior to Asteor, Shankar has co-founded Aspire Systems and served as the CTO, working with several ISVs across the world.  Aspire is a well-recognized, leading player in Outsourced Product Development space and winner of “Great Place to Work” award for the past 5 consecutive years.