Leading IT-BPO players are no longer focusing on pure play application development and management support roles, but in fact, engaging with clients as strategic business partners, managing end-top-end project development, delivery, execution and support roles across key verticals, with a key focus on enhancing business outcome.

Besides, with the emergence of new technologies (cloud, mobility, social media, analytics), Indian technology players need to increasingly focus on developing and managing high-end complex application development and integration activities with existing platforms/systems.