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Demonstrating value proposition in B2B software markets


We are pleased to invite you to the 92nd session of NASSCOM Product Forum at Coimbatore.

In the Indian SME sector, it is found that software product companies often adopt a B2C approach, or are in the race to build more functions. Negotiations revolve around features and discounts that each one can provide. Rarely do we see domestic software companies take a B2B approach in sales and marketing, realising that customers often look more at value savings as one of the key aspects in the purchase decision cycle.

Selling in Business to Business (B2B) customer segment requires an entirely different strategy in order to realise the right price for your product. How can SME product/service companies define measurable value proposition in the Indian context. What tools are used to demonstrate value ? The Session aims at providing a practitioners perspective on implementing value proposition in domestic markets bringing the competitive advantage to your sales and marketing efforts.

We look forward to your valuable participation.

Best Regards,

R. Senthil Kumar
Manager – Member Services
Tamil Nadu

1500 hrs – 1530 hrs Registration
1530 hrs – 1545 hrs Welcome Address by NASSCOM followed by participants brief introduction
1545 hrs – 1700 hrs Session Mr. Duleep Sahadevan, Director, Software Associates
1700 hrs – 1730 hrs Networking Tea break
1730 hrs – 1800 hrs Q&A followed by Conclusion

Duleep Sahadevan

Entrepreneur since 1991, Co-founder of a product and service company brings around 25 years of experience in the Indian IT industry, having engineered 5 products for the domestic markets, worked in sales, marketing, tech support and product engineering. Duleep had been involved with product design and development since 1987. He is a graduate in science with post graduate specialization in Marketing (2008) and Strategy (2012) from Indian Institute of Management Kozhikode (IIMK) . He is keen on emerging technologies such as Enterprise mobility, Big data, Social search, Business Analytics etc. A Proud winner of the NASSCOM Special Recognition Award 2010.