There is a big shift in the way companies are approaching software product development today and this change is primarily driven by the market dynamics. The major challenges that the product development groups are facing today are:

• How to improve your Time to Market( TTM)
• How to reduce the Total Cost of Ownership (TCO)
• How to improve predictability and quality of the deliverables

This session would try to address these challenges and outlines how to develop products and solutions at startup pace. It would focus on how software product companies can approach the Continuous Delivery.