Masterclass on Measuring Marketing Effectiveness

Event banner

Masterclass on Measuring Marketing Effectiveness

Meeting Room 2, The Hilton, Chennai

Friday, June 29th, 2018
Time: 08:00 pm - 11:00 pm

Masterclass on Measuring Marketing Effectiveness

Whether you are a CMO reporting to the Board or part of a marketing team reporting to the CMO, the measuring the effectiveness of your marketing tactics can be the most challenging activity.

What are the right set of metrics for your organization or industry that will help deliver right set of business outcomes? Should you focus on revenue metrics like ROI, Revenue, Pipeline Contribution, Sales Qualified Leads, OR cost metrics like Cost of Customer Acquisition, Cost Per Lead, Cost Per Conversion OR the dozens of other operational metrics? 

You will find answers to all these questions with live examples at the NASSCOM Marketing Forum Masterclass on "Measuring Marketing Effectiveness."
Speaker
Suresh SambandamCEO, Kissflow
Date and Time
Friday, June 29th, 2018
Time: 08:00 pm - 11:00 pm
Venue / Address

Meeting Room 2, The Hilton, Chennai