User Experience Design is a problem-solving methodology focused on designing end-to-end experience of a product/service/system. To design an experience means to plan and act on a certain set of actions and constraints which results in a planned change of behavior in the customers when interacting with the product. User Experience is pivotal to product design and hence it is important for product managers to know how to manage user experience in their products.

Product management involves taking several important decisions during each of the stages of the product lifecycle journey. Product Managers need to be aware of where User Experience fits in their productizing process framework. UX being a core competency that is necessary to build a successful product of all sizes and kinds, a product manager must know where to make a trade-off when it comes to user experience.

The Product Manager's role is all about understanding market problems and delivering solutions that delight customers. When Design never ends, as a product manager how to balance customer delight and delivering products to the market ?

• Understand the broad spectrum of User Experience Design
• Mindset, Skillset, Toolset necessary to manage UX in Product Management.
• How to collaborate with User Experience Designers to bring the best out of them.
• How to sell UX ROI to management.
• Lo-fidelity wire framing techniques.

• Business Analysts,
• Requirement Analysts,
• Project Managers,
• Product Owners,
• Product Specialists,
• Client Engagement Managers,/li>
• Team Leads,
• User Experience Designers,
• User Interface Designers

About the Faculty

60000 hours of experience design, 140+ products, 200 master classes and 19 patents. Karthi is a Chief Design Officer in Oghma Design, servicing Fortune 50. A technologist turned into a multidisciplinary product designer and design educator focused on human cognition and behaviours. Her work focuses on designing meaningful systems with an emphasis on experience design.

Before starting out into consulting, Karthi designed printers for Hewlett Packard, Payment systems for State Farm Insurance, Dashboards for World Bank, Pocket PC applications for Microsoft and many more for 12+ years.

Karthi earned a Bachelor of Engineering in Electronics and a Masters in Human Computer Interaction from Nanyang Technological University, Singapore