Defining a market and market problems is the most important step towards defining a solution. It is important for product manager to do this methodically to achieve a defensible proposition. This session would talk about a 4 step methodology to do a grounds up discovery of market problems and consequently market definition. 

Alok runs product management at Imperva for their application security portfolio. He has been in field of security for last 14 years with 9 years in product management at various levels and diverse companies such as McAfee, iPolicy Networks, Quark, Safenet etc. An MBA from IIM Bangalore, Alok lives in San Francisco Bay Area with his family!