SIG Technology in Partnership with Pitney Bowes presents a Workshop on Machine Learning in Global eCommerce

Machine Learning is an exciting field where knowledge is inferred from data. This enables business to make better strategic decision. Machine Learning includes pattern mining, trend discovery, and predictive analytics. For Ecommerce, machine learning plays an important role in:

• Product Classification
• Product Recommendation
• Product Search
• Fraud Detection
• Improving Conversion

This workshop will be around the problems of “Product Classification ” and “Product Recommendation”.

• Production Classification: To predict the most appropriate class for product description. E.g. “Highlander Men's Solid Casual Dark Green Shirt” should be classified for class “clothing”. Millions of dollars are spent by eCommerce firms to classify products. Many more millions are lost because of wrong classification.
• Product Recommendation: To recommend new products based on users past behaviour. This helps in the challenge of conversion and ultimately margins in the business.

Prerequisite

• Basic Statistics
• Basic Probability Theory
• Programming Background

Knowledge Partner