Date & Venue
2:30 pm To 5:30 pm, Wednesday, 13 January, 2016
Courtyard by Marriott, Mumbai International Airport, CTS No 215, Andheri Kurla Road, Andheri East
Greetings from NASSCOM!
Under the aegis of the NASSCOM Product Forum, it's our pleasure to invite you to be a part of Mentoring Session in Mumbai.
The world of marketing is strikingly different from what it had been a couple of decades ago. Of the many facets of its evolution, the most poignant is its increasing involvement of technology. It is right on its way to become the highly technology-driven function in the entire gamut of business.
Many CMOs are gearing up to discover the technology side of their business to better engage with their customers. They are now articulating their decisions more vocally to incorporate digital and technology initiatives in advancing their marketing strategies.
In order to keep pace with the evolving digital technologies to derive better customer-centric outcomes, CMOs are expected to spend more on IT than CIOs in the years to come. And the fine line between CMO and CIO is getting blurred giving rise to the new hybrid role of C-suite which is the Chief Marketing Technologist Officers (CMTO).
CMTOs need to strike a perfect balance between the marketing and technology to make quicker data - driven decisions and successfully launch profitable marketing campaigns. These CMTOs will be in great demand for the foreseeable future.
CMTO - This is our future!
KEY HIGHLIGHT :
- How prepared you are for this new role?
- What CMTOs are expected to do?
- Modern Trends in Digital Marketing
- Inspiring Digital marketing examples
Look forward to receiving your early confirmation, we have a limit on maximum number of seats.