The rapid proliferation of powerful mobile devices is bringing growth in the enterprise mobility market. Enterprises are looking for cost-effective, mobile solutions that can positively impact organisational effectiveness and give real-time access to organisation data anytime, anywhere. In short, organisations are seeing enterprise mobility as a tool for enhancing productivity and efficiency of the organisation as a whole as well as of its employees. This has pushed enterprises to look for specialist providers who can meet this demand, thereby, leading to a plethora of opportunities for product firms in enterprise mobility area.
NASSCOM has partnered with Frost & Sullivan, to create Product Excellence Matrix that will benchmark Indian software products across defined categories. The initiative is the first of the series of steps to create a supportive ecosystem and build a thought leadership community for Indian software product vendors. The NASSCOM PEM initiative will cover 7 segments in a series, with Phase I recently concluded with opportunity for Enterprise mobility software products.