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Digital Enterprise Maturity 5.0: Digital Readiness in the Era of AI

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This study is the fifth edition of a global assessment of digital enterprise maturity based on insights from 500 responding enterprises about their digital trensformation journey, decisions, investments, and outlook.

Key Findings

Digital transformation objectives and outcomes have matured in five years

  • Tech and digital spend are decoupled, with digital rising resiliently.
  • Cloud, social media, and cybersecurity drew top investments, now Gen AI and AI/ML top tech focus.
Sectors are beginning to mature in their digital spending

  • In 2023, 71% of enterprises spent more than 20% of their technology budget on digital.
  • More digital talent as percent of total workforce on the rise.
Outlook on digital spend in 2024 is robust

  • 45% of enterprises are planning to increase digital spend by more than 40%.
  • Over 80% enterprises expect an increase in digital talent in 2024.
Companies should expand the scope and scale of digitalization quickly

  • Become an AI first enterprise with CoE, focus on Gen AI and integrated AI solutions.
  • Bridging the digital skills gap by investing in upskilling and reskilling is an urgent need.

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