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Leveraging The Power Of Stories


Stories shape the world and business is no different, but we don't understand enough about it and don't know how to use it. NASSCOM in partnership with Institute of Product Leadership is organising a session on "Leveraging The Power Of Stories" on the 12th August in Pune. The session focuses on how Leaders and organizations can use and harness the power of stories.

Some of the topics that would be covered under this session would be:

  • How to harness the power of stories to shape business outcomes
  • How to structure narrative for maximum impact.
  • How to use stories and where to find them.

We would greatly appreciate your presence and participation for this session.

Look forward to receiving your early confirmation as this being a master class, we have a limit on maximum number of seats.

The Storywallahs

Founder of The Storywallahs, Ameen has worked for over 18 years in Advertising & Theater - two very different forms of Storytelling. He is a story teller, story coach and a story consultant all rolled into one. He tells stories, trains leaders on how to be better storytellers and consults with companies and schools all over India so that they can harness the power of stories in both Business as well as Education.

He has over 18 years of experience in Advertising and Brand Strategy with some of the finest Global agencies like Ogilvy and McCann - Erickson helping create powerful communication for many leading global and Indian brands.

A Graduate in Business Adminstration from Sardar Patel University, he followed that up with a Course in Advertising Media Planning from MICA. Subsequently he has also attended The Global Program on Luxury Management by IIM - A in collaboration with Essec, Paris.His storytelling sessions are popular with audiences of all ages and have been written about in The Times of India, The Hindu, DNA and Indian Express. In his last visit to the city of Pune, he was telling stories to children at Sambhaji Park as part of a Children's Literature Festival.