Date & Venue
2:30 pm To 5:30 pm, Friday, 28 August, 2015
Courtyard by Marriott, Mumbai International Airport, CTS No 2015, Andheri Kurla Road, Andheri East
Under the aegis of the NASSCOM Product Forum, it's our pleasure to invite you to be a part of Mentoring Session in Mumbai.
Marketing has moved a long way from a back office function of churning out collaterals and being an event executioner. Today it needs to be resilient to the changing times and create customer experience that gets better with every interaction in today's digital economy.
In today's world, it is no longer communication with customers – it is two way conversation mode. This new customer has greater expectations, requires higher control and engages more actively with brands. Over 60% of the marketing spend is going to be spent on the non-traditional digital content like social networks, blogs, mobile, etc.
Marketing has changed in the last 3-5 years than it did in the past 50 years…Marketing role has expanded and adorned a new meaning in the VUCA ambience.
It is the new face of the organization in the strategic makeover in the VUCA world that would address the following key elements.
- Customer Centricity - Customer is not king but it is a state now
- Rapidly shifting customer behaviour
- High degree of homogeneity – customized marketing
- Ecosystem program
- Leveraging the Influencer intelligentsia
- Digital Marketing Brand Aura