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Marketing as Business Enabler


Under the aegis of the NASSCOM Product Forum, it's our pleasure to invite you to be a part of Mentoring Session in Mumbai.

Marketing has moved a long way from a back office function of churning out collaterals and being an event executioner. Today it needs to be resilient to the changing times and create customer experience that gets better with every interaction in today's digital economy.

In today's world, it is no longer communication with customers – it is two way conversation mode. This new customer has greater expectations, requires higher control and engages more actively with brands. Over 60% of the marketing spend is going to be spent on the non-traditional digital content like social networks, blogs, mobile, etc.

Marketing has changed in the last 3-5 years than it did in the past 50 years…Marketing role has expanded and adorned a new meaning in the VUCA ambience.

It is the new face of the organization in the strategic makeover in the VUCA world that would address the following key elements.

  • Customer Centricity - Customer is not king but it is a state now
  • Rapidly shifting customer behaviour
  • High degree of homogeneity – customized marketing
  • Ecosystem program
  • Leveraging the Influencer intelligentsia
  • Digital Marketing Brand Aura

14:30 pm - 15:00 pm
Registrations & Tea

15:00 pm - 15:05 pm
Welcome & Introductions

15:05 pm - 17:00 pm
Presentation by Mr. Prasenjit Roy

17:00 pm - 17:15 pm
Question & Answers with the participants

17:15 pm - 17:30 pm
Discussion on Road Ahead - Suggestions by Participant's on Future Topic's, Format of the Event Or Any Concerns.

Prasenjit Roy
Executive Vice President and Head Marketing,
Netmagic (An NTT Communications Company)

Prasenjit has around two and half decades of corporate experience on the business side – spanning across several multinationals on the IT / Technology services side.

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