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Marketing Masterclass : Leveraging Digital for Customer Acquisition and Brand Building


We are pleased to invite you to our 60th session of NASSCOM Product Forum at Chennai.

New Customer Acquisition has been the Key Business Objective of Digital for the last decade. Although Search revolutionized the Customer Acquisition Process, Social Media Advertising, Mobile and Display Technologies now play an important role.

The sessions include key topics such as: Customer Acquisition, Brand Building, Information Dissemination, Cross Selling and Upselling through Community Creation. Additionally, the master class also covers ORM and Customer Service through Social Media Listening together with using Search and Social Analytics to understand and predict consumer behavior.

The role of the Master Class is to deep dive into each of these Business Objectives and cover the latest use cases and best practices across these organizational goals. This is one class you would hate to miss!

We look forward to your valuable participation.

09:30 hrs - 09:45 hrs

09:45 hrs – 09:50 hrs
Welcome Address by NASSCOM

09:50 hrs – 10:00 hrs
Quick Introduction by the participants

10:00 hrs - 11:30 hrs
Session by Mr. Vivek Bhargava, Founder & MD and by Mr. Benedict Hayes VP & Head of Strategy, from iProspect Communicate 2

Topics covered:

  • Role of Organic Search in Customer Acquisition
  • Role of Paid Media in Customer Acquisition
  • Brand Building
  • Cross Selling and Upselling
  • Understanding Consumer Trends / ORM / Customer Service
  • How to make it all work together

11:30 hrs - 11:45 hrs
Tea / Coffee Break

11:45 hrs - 13:00 hrs
Session Continues

13:00 hrs - 14:00 hrs
Lunch Break

14:00 hrs - 16:00 hrs
Session Continues

16:00 hrs - 16:20 hrs
Tea / Coffee Break

16:20 hrs - 18:00 hrs
Session Continues, followed by Q & A and Closing Remarks

Vivek Bhargava

Vivek Bhargava is the founder and Managing Director of Communicate2, which has evolved into one of the largest Search and Social Media Specialist organization in India. Communicate 2 also helps Search Agencies in Europe and US to become more profitable and flexible by providing Search offshore services.

Vivek has spent the last 10 years guiding the Digital Advertising Strategies of companies such as MTV, Merrill Lynch, ICICI Bank, Reliance in both Indian and Global Markets. Vivek has traveled to more than 40 countries on various Consulting and Project Assignments and lived In Dubai for two years. Vivek is passionately committed to Communicate2’s mission of being the Biggest Contextual Advertising Firm in the Emerging Markets and Leading Offshore Contextual Advertising.

Benedict Hayes

Benedict Hayes, Vice President and Head of strategy. Prior to joining Communicate 2, Benedict was the Account Director at Tamar, the largest Organic Search agency for the Financial Sector in UK. He was responsible for handling marquee clients like Citibank, RBS, Allianz, Tesco and Egg.com. Prior to Tamar, Ben has worked extensively in the Affiliate Marketing Industry and ran the PPC operations of Web Diversity for 5 years. Ben was one of the first Google Adwords Qualified professionals as well as the first Yahoo Search Ambassador in the UK. He has addressed many Search Conferences such as SES, ClickAsia, Social Media Summit and has run many workshops for clients such as Star TV (NewsCorp), Remit2India, ICICLombard, Arcadia, Citibank, Shop Direct and B&Q.