Date & Venue
2:00 pm To 6:00 pm, Tuesday, 18 August, 2015
Hall: Latitude-2 Vivanta by Taj – Surya Race course road,
We are pleased to invite you to the 78th session of NASSCOM Product Forum at Coimbatore.
Digital and social media offer an irresistible opportunity for software companies to engage customers so as to develop and market products. However companies have to equip themselves to do engagement marketing and co-creation using different digital platforms.
This workshop on Marketing & Product Development in the Digital Era will help participants understand the true potential of digital/social technologies for business, and offer insights into skill development and team organization that are required for them to conceive and execute digital strategies.
The workshop is conceived for the benefit of software product development and software services companies who are trying to establish a vibrant online presence and effectively utilize digital media for marketing and innovation. The workshop will cover the following subjects:
Engagement Marketing using Digital & Social Media
- Co-Creation with Connected Customer
- Strategies for Promotion of Online Communities
Will feature presentations, worksheet exercises, and group discussions on brand building, product development/innovation, marketing, customer service/support, community development, the digital & social way.
We look forward to your valuable participation.