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PMX: Value Platform Workshop-Banglore

Overview

Taking a new or existing product to the market is a whole new game than translating need into a product. Aspects such as translating the product into value in the minds of customers, positioning with respect to available alternatives in the markets, ensuring access to the product when the customer wants to buy and creating price points that communicate value for the user and thus translate into sales of the product are all critical. This needs to be accompanied with a strong understanding of the buyer psychology. The buying process, routes to purchase decision differ between consumers and enterprise.

This workshop will give a comprehensive overview of how to take a product to market and considerations for an effective go to market strategy along with some in depth case studies. This workshop will focus more on strategic aspects before the product is launched in the market rather than tactical aspects of executing marketing campaigns. It is more suited for professionals who want to know more about product marketing and learn from the masters.

Module 1

  1. What is product marketing?
  2. Understanding customer segmentation
  3. Positioning and messaging
  4. Positioning and messaging

 

Module 2

  1. Understanding routes to market
  2. Marketing mix, metrics and marketing funnel
  3. Sales & Marketing interlock
  4. Branding & PR

 


Srihari Palangala,
Group Marketing Manager,
Adobe Systems
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Kashyap Dalal,
Chief Product Officer,
Simplilearn LLC.
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