NASSCOM Understanding the CMO Opportunity. Date: 24th September, 2014; Time: 04:00 pm

Today changes in consumer behavior are redefining the brand-consumer relationship. Marketers are responding to this change and finding new ways to engage with this digitally empowered, always-on consumer. This has led to increased technology spends by the CMO.

For the Indian technology industry this represents a huge opportunity. Now is the time for IT service providers like you to understand this new opportunity and complex ecosystem.

Join us on September 24^th, 4:00 pm IST for the teleconference "Understanding the CMO Opportunity". During this webinar, industry analyst and thought leader - Mr. Sudin Apte, CEO & Research Director at Offshore Insights - will present key findings from the survey of leading marketers. The webinar will also feature leading technology practitioners addressing the CMO space.

The teleconference will answer questions like:

	How CMOs will impact your current CIO work and what you should do about it?

	How this new buyer is different than traditional buyer of IT?

	What type of marketing services will be sent to global delivery?

	Which industry vertical will see more spend and how vendors can tap this opportunity?

Please confirm your participation to Rohit Lonkar at rohit@offshoreinsights.com.

About the Speaker: Sudin Apte - CEO & Research Director, Offshore Insights. Offshore Insights is an independent research and consulting firm focused on global delivery. Known for quality research process and accuracy of predictions, Offshore Insights helps Global 2000 firms to extend value of their IT services budget. Sudin has been advising global corporations to build their IT strategy for over 15 years. He has been consistently quoted in leading media houses like Forbes, Economist, Wall Street Journal and more.