NASSCOM EMERGE Newsletter

One for the road: What's driving mobility adoption among companies and consumers?

Spanning enterprise, consumer and m-commerce verticals, mobility is the defining technology of this decade. Analyst firm Forrester believes that the market is ripe for application development, especially of apps that drive collaboration and productivity in the enterprise mobility space.

Forrester's subject matter expert Katyayan Gupta shares his views on what's driving consumers and companies to get connected on the go.

Quick Take

Insight

Editors Note

Has mobile banking come of age in India?

Praveen Bhadada of Zinnov Consulting examines how rapid mobile services off-take coupled with poor penetration of traditional banking services has created the right platform for proliferation of mobile banking services in India.

	Why speaking up is Uniphore’s growth strategy...
With the mobile subscriber base shooting up six-fold to nearly 900 million in the last five years, India's mobility footprint offers huge growth potential to companies in this space.

	The move towards a Cashless Society - is India ready?
With the increase in smartphone penetration and 3G networks becoming a reality, the outlook for mobile payments for India is optimistic.

Community Voice
Software Lagaa Do Yaar - Can an ad campaign spur software offtake? ........................ NASSCOM-IAN Partnership: Call for SaaS-PaaS companies. ........................ 6 Ways Twitter can TRANSFORM YOUR Organization

Resources

Mobile market update: Android takes centrestage in OS battle
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The Top 50 Android Tablet Apps A quick rundown on the top 50 Android apps - from News to Games to Productivity tools. There's something for every kind of user here!

Participate in next issue of the EMERGE newsletter

The EMERGE newsletter now goes to 1,800+ companies across the industry and grabs more than a lakh eyeballs. The next issue will look at the e-commerce and internet industry in India. If you have a product in the e-com space or would like to contribute editorial for the next issue, do write to me at Jyoti@nasscom.in