NASSCOM EMERGE Newsletter

Can small companies snare the big fish?

It’s the dream that every software start-up has – snaring that first big enterprise client, the customer who will make cash tills ring long and loud and also provide the key reference that establishes credibility. But what do large enterprises feel about working with start-ups and emerging companies? Based on conversations with experienced tech buyers, we’ve put together five key strategies to keep in mind while pitching your big idea to a large enterprise.

Quick Take

Insight

Editors Note

	SoLoMo: Creating value at the three-way intersection
Social, Mobile, Local – these three areas are the honeycombs around which there is a buzz of activity in the start-up space. Nishant Verman of Canaan Partners looks at how SoMoLo start-ups can create value for their companies and get investors to stop and take notice.

	Better, Faster, Smarter - How an Indian product start-up is helping companies improve their productivity report cards
An average employee at an Indian IT company spends just 5.5 to 6 hours on actual, productive work each day. For some, this statistic may sound like a problem. For others, like Shirish Deodhar and his colleagues at Innovize Tech Software, it is an opportunity waiting to be grabbed.

	Creative Collision - The multiplier effect of social, mobile, cloud and analytics
Not just are technology accelerations occurring faster than before, we now have a multiplier effect with several trends converging. I am referring here to social, mobile, analytics and cloud – the four trends that are influencing consumer and business applications.

Resources
	Three trends that change business: Mobile, Social and Cloud The world is changing, and there are three market shifts that are driving this change – mobile social and cloud. These trends change what we connect, how we connect and how we transact. Read more..
	Gartner on the Nexus of Forces: Social, Mobile, Cloud and Information A Nexus of converging forces - social, mobile, cloud and information - is building upon and transforming user behavior while creating new business opportunities. Read more..

Participate in the August issue of the EMERGE newsletter

The EMERGE newsletter now reaches 1,800+ companies across the industry. The next issue takes up the theme of the forthcoming EMERGEOUT Conclave – ‘Taking a big leap.’ If you would like to contribute editorial linked to this theme for the next issue, write to me at jyoti@nasscom.in.