Can small companies snare the big fish?

It’s the dream that every software start-up has – snaring that first big enterprise client, the customer who will make cash tills ring long and loud and also provide the key reference that establishes credibility. But what do large enterprises feel about working with start-ups and emerging companies? Based on conversations with experienced tech buyers, we’ve put together five key strategies to keep in mind while pitching your big idea to a large enterprise.

Quick Take   Insight   Editors Note

SoLoMo: Creating value at the three-way intersection

Social, Mobile, Local – these three areas are the honeycombs around which there is a buzz of activity in the start-up space. Nishant Verman of Canaan Partners looks at how SoMoLo start-ups can create value for their companies and get investors to stop and take notice.

Better, Faster, Smarter - How an Indian product start-up is helping companies improve their productivity report cards

An average employee at an Indian IT company spends just 5.5 to 6 hours on actual, productive work each day. For some, this statistic may sound like a problem. For others, like Shirish Deodhar and his colleagues at Innovize Tech Software, it is an opportunity waiting to be grabbed.

Creative Collision - The multiplier effect of social, mobile, cloud and analytics

Not just are technology accelerations occurring faster than before, we now have a multiplier effect with several trends converging. I am referring here to social, mobile, analytics and cloud – the four trends that are influencing consumer and business applications.
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Three trends that change business: Mobile, Social and Cloud

The world is changing, and there are three market shifts that are driving this change – mobile social and cloud. These trends change what we connect, how we connect and how we transact.

Gartner on the Nexus of Forces: Social, Mobile, Cloud and Information
A Nexus of converging forces - social, mobile, cloud and information - is building upon and transforming user behavior while creating new business opportunities.
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