Will the brave new band of digital and social marketers deliver in 2012?
Digital continues to be a key priority for marketers and spend continues to rise in line with its perceived importance to businesses in 2012. Within the digital gambit, social media engagement, blogs and search are gaining ever-increasing share of mind and wallet. While pure-play digital is the way to go for some, others are leveraging a multi-channel strategy. We spoke to companies across the spectrum to understand the activities and channels that have delivered in the past year and focus areas for this year. Take a look at the key trends.