Will the brave new band of digital and social marketers deliver in 2012?

Digital continues to be a key priority for marketers and spend continues to rise in line with its perceived importance to businesses in 2012. Within the digital gambit, social media engagement, blogs and search are gaining ever-increasing share of mind and wallet. While pure-play digital is the way to go for some, others are leveraging a multi-channel strategy. We spoke to companies across the spectrum to understand the activities and channels that have delivered in the past year and focus areas for this year. Take a look at the key trends.

Quick Note   Video Feature   From the Editor's Desk
From the desk of Krishnakumar Natarajan, Chair, NASSCOM EMERGE Forum
Vibrancy of the start-up ecosystem, product success stories, impact of cloud and mobility, increase in angel funding and greater media exposure for the sector reflects the changing industry landscape. We seek your continued support and passion to help collectively deliver enduring growth to the sector. Help us shape the agenda for EMERGE for the year ahead!

How it adds up for MuSigma
MuSigma, a fast growing company in the decision sciences and analytics space, is a start-up that has been able to successfully scale its business. Company founder and CEO Dhiraj Rajaram talks about how he and his team have been able to position the company with clarity.
Marketing to the masses or a mass of niches?
Jyoti Makhija NASSCOM
The digital revolution is transforming the way companies interact with their consumers. Forward thinking companies are increasingly re-organizing their marketing activities so as to "stop interrupting" and "start engaging" with their target audience.

Can our interaction with information systems become more immersive and "natural"? Can we handle digital information as intuitively as we navigate the brick and mortar world? Pranav Mistry, MIT whizkid certainly believes so.                ........................

Ultra-successful manager, CEO, Private equity honcho– Vivek Paul offers a rare insight into his journey and lessons learnt.


A Quarter with the Sunny Side Up
Aided by a depreciating rupee, Q3 F12 has been a strong quarter for Indian IT services providers but given the weak macros, what’s the future on the other side?
From Streched to Strengths - Insights from 1700 global CMOs.
Gartner's top strategic technologies for 2012


Does process orientation really help ‘Made-in-India product innovations?