There is much buzz about the upturn in the economy, but is it touching the emerging companies segment ? This was one of the questions we had in mind when we launched a Market Traction Survey that specifically looked at recession impact and revival trends being experienced within emerging companies.
The survey reveals that while emerging companies may have been less impacted overall by the recent downturn, they look to be able to reap the benefits of the upswing in market conditions. Most
companies are reporting a better Q2 FY10 as compared to Q1, as the survey notes. You can read the survey analysis as well as download the survey findings in this issue of the newsletter.
In the issue we also meet with Srishti Software which was designated an EMERGE 50 company in the EMERGE Products space based on the success enjoyed by its products for online content management and healthcare information. Read the article to know more about Srishti’s success mantras.
Best Regards,
Krishnakumar Natarajan
Chair - NASSCOM EMERGE Forum & CEO & MD, MindTree Ltd.
BANG FOR THE BUCK
EMERGing out on the growth track
Emerging companies may have been less impacted overall by the recent downturn, but have been able to reap the benefits of the recent upswing in market conditions – this is the essence of the findings of a NASSCOM-Prayag Market Traction Survey. Read the analysis of key findings.
Two Legs to Stand On – Featuring NASSCOM EMERGE 50 Company Srishti Software
Srishti Software was designated an EMERGE 50 company in the Emerge Products space based on the success enjoyed by its products Kreatio and Paras which target the online content management and healthcare information markets respectively.
Marketing is Simple. Then Why Do We Mess it Up?
People sometimes make marketing sound more complicated than building a nuclear reactor. It isn’t. I started my career designing nuclear reactors so I should know!
The marketing problem is simply this. We have something to sell.
