Its time for the EMERGE 50 to be unveiled! After lengthy deliberation and much scanning of the 200+ entries (almost double of what we received last year), the EMERGE 50 list is out. Do read the Bang for the Buck feature to know the companies that feature in the list as well as the process that was followed for the short-listing exercise. The other articles in this issue also celebrate EMERGE initiatives. In the Community Podium

section which tracks EMERGE Community conversations we look at the challenges associated with the marketing of software products in India. In an interesting juxtaposition, we profile Deskaway a successful product software company. There is much to be learnt from their marketing strategy, especially the clever use of social media.

As a build-up to the EMERGEOUT Conclave that will take place in Delhi on August 25, we are happy to announced the EMERGEOUT MobileApps contest. The fifth edition of EMERGEOUT is themed around ‘Internet, Mobile & AppStore - The Next Big Game-changer for emerging/start-up companies’. Given this, we would like to leverage this opportunity and showcase some of the significant applications from India that are part of the ecosystem. Any company which has developed an application for the iPhone, Blackberry, Google Android, Noika OviStore or any mobile/handheld device is eligible to participate in the contest. Read the Initiatives section for more details on how to apply.

Thanks

Best Regards,

Krishnakumar Natarajan
Chair - NASSCOM EMERGE Forum & CEO & MD, MindTree Ltd.