What makes a great B2B product? | NASSCOM
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What makes a great B2B product?


We are pleased to invite you to the 87th session of NASSCOM Product Forum at Chennai.

There is a lot of commonality in building products for businesses vs. consumers. In both cases, you want to build products that serve a need, have a substantial market, and are delightful to use.

However, B2B products often reach the market very differently from B2C products, and that leads to significant differences in all aspects of operations.

During this session, we will hear more about what makes a great B2B product from three perspectives – one from Indix, a B2B product designed for high volume use on the cloud for the global market, second from KServeHRMS a large functional product that was designed for use on the cloud, in-premise as well as for personalized situations and finally from iInterchange who focus on products for the Global Container Shipping & Logistics Industry that are delivered as Hosted Services and in-premise models..

We look forward to your valuable participation.

03:00 pm – 03:10 pm Welcome Address by NASSCOM
3:10 pm – 4:10 pm Talk by
  • Sridhar Venkatesh, Co-Founder & VP - Product and Business Dev, Indix
  • George Vettath, MD & CEO, Kallos Solutions Pvt Ltd
  • Syed Farhadh Ali, Sr VP, iInterchange Systems Pvt Ltd
4:10 pm – 4:30 pm Q&A
4:30 pm – 5:00 pm Closing Remarks followed by Networking Hi -Tea
Sridhar Venkatesh Sridhar Venkatesh, Co-Founder & VP - Product and Business Development at Indix.
Prior to Indix, Sridhar was CEO of C-DOT Alcatel-Lucent Research Center, an Indian joint venture focused on broadband wireless solutions for the developing world. Before that, he co-founded and led product management at Caymas Systems, an enterprise security startup (acquired by Citrix). Preceding that, Sridhar was an early member at Cerent, a telecom startup (acquired by Cisco), where he launched a product line and held roles on sales and engineering teams. Sridhar earned both his Bachelor's and Master's degrees in Electrical Engineering from MIT. A native Californian, Sridhar moved to Chennai in 2007, where he’s always thinking about Indix and product challenges, whether he’s at work, running, swimming, or kiting on the Bay of Bengal.
George Vettath George Vettath, MD & CEO, Kallos Solutions Pvt Ltd
George has 29 years of experience in the enterprise software space. He has rich/ experience in development, product management, marketing, support, program management and in senior management positions of enterprise software product companies. He has worked in CMC Limited (now a part of TCS), Ramco Systems as Global Head of Product Management, and currently is the MD & CEO of Kallos Solutions Pvt. Ltd. the company that owns (www.KServeHRMS.com) suite.
Syed Farhadh Ali Syed Farhadh Ali, Sr VP, iInterchange Systems Pvt Ltd
Syed is a Business Manager with over 18 years of experience in the Software Industry . He has been handling responsibilities in the areas of Global Business Development, Product management and strategic growth. In his current role as a Sr.VP at iInterchange Systems he is responsible for the Top Line and Bottom-line. All functions except Finance and HR report to him. Prior to iInterchange, he has held senior positions at Altech (Medical Image Management solutions) and Blueshift (Software services). An Engineering graduate from Annamalai university, Syed has a Post Graduate diploma in Sales and Marketing Management from NIS.