Why Service Companies can benefit from Product initiatives? | NASSCOM
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Why Service Companies can benefit from Product initiatives?


We are pleased to invite you to our 74th session of NASSCOM Product Forum at Coimbatore.

In this interactive brainstorming session we will discuss how a service company can benefit from product initiatives. We talk the why, what and how of getting started on products.
  •  Differences between Services and Products
  •  Service Think vs Product Think
  •  Marketing Challenges for Services vs Products
  •  What is a Product Initiative
  •  Can Service companies benefit from products?
  •  How do you Bootstrap a product initiative in your company?
  •  How do you align your product initiatives to benefit services
  •  How can you do an Innovation Sprint?
  •  How can you conduct a Product Sprint?
We look forward to your valuable participation.

1500 hrs - 1530 hrs
Registration & Networking

1530 hrs – 1545 hrs
Welcome Address & Introduction of the Speaker by Mr. Anand Purushothaman, CEO, Payoda Technologies followed by Participants Introduction

1545 hrs - 1700 hrs
Expert Talk by Mr. Dorai Thodla

1700 hrs - 1730 hrs
Q&A followed by Vote of Thanks by NASSCOM

1730 hrs - 1800 hrs
Networking Hi Tea

Dorai Thodla is a serial entrepreneur. He co-founded two companies in India and two in US. Starting as a consulting company, his companies moved from services to products and augmented products with services. He currently helps companies bootstrap product initiatives, advises companies on product and market strategies (mostly selling in US). He strongly believes that building a product innovation culture in a company will help services businesses. His company tracks several emerging technology trends including Cloud Computing, Mobile Computing, Social Computing and opportunity mapping. He spends half his time in US and the other half in India.

In addition to running a product company, he is part of:

  • Started and runs the Start-up Special Interest Group at TiE Chennai
  • Mentors a few product companies
  • Chief mentor of an Innovation Cell at an Engineering college in Chennai
  • Codes for fun when he has free time and spends a lot of time mentoring students