Workshop – Sales for Entrepreneurs (Emerging Cos.)
Overview
Date & Venue
9:00 am To 5:30 pm, Friday, 18 May, 2012
West Way Hotel, Kannur Road, Kozhikode
Kerala,India

We are pleased to invite you to our 19th session of NASSCOM EMERGE Forum Fridays’2.0 at Kozhikode. This exclusive EMERGE Workshop will provide an opportunity to participants, to introspect on what is really holding them back. The session would encompass all aspects of business and aim to draw a roadmap for SME companies which have the potential to scale up.
The workshop is titled as "Sales for Entrepreneurs (Emerging Companies)" which help young entrepreneurs on how to sell their products and services to early adopters. This hands-on workshop series is aimed at entrepreneurs & founders who are responsible for finding, nurturing and obtaining early paying customers for their products or services.
Whether it is a website, web service, enterprise application, IT service or mobile VAS, every entrepreneurial venture requires the early paying customers to help validate the ideas, provide feedback and pay for the products and services that a start-up offers. Since many start-up entrepreneurs do not have an academic background in selling or sales, this workshop will aim to simply the process of selling.
The workshop will require participants to identify their customer segments, create compelling value propositions and build relationships with potential customers. Using real world examples that help jumpstart the initiative, the workshop will help use the skills learned to be put to immediate use towards selling and obtaining the first few customers for any company.
The workshop will be led by Mukund Mohan who has over 15 years of experience in selling and partnering with customers.
We look forward to receiving your confirmation & seeing you on 18th May 2012.
| 0900 hrs - 0930 hrs Registration |
| 0930 hrs - 0945 hrs Welcome Address & Introduction of the Speaker by Mr. Duleep Sahadevan, Director, Software Associates |
| 0945 hrs - 1000 hrs Introduction by Participants |
| 1000 hrs - 1030 hrs Sales for Entrepreneurs
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| 1030 hrs - 1100 hrs Identify your Targets
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| 1100 hrs – 1115 hrs Tea Break |
| 1115 hrs – 1145 hrs Prepare your compelling pitch
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| 1145 hrs – 1215 hrs Generate leads & qualify your prospects
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| 1215 hrs – 1245 hrs Setup appointments & make initial sales calls
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| 1245 hrs – 1330 hrs Networking Lunch |
| 1330 hrs – 1400 hrs Learn about your prospects problems & present your situation
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| 1400 hrs – 1430 hrs Handle Objections |
| 1430 hrs – 1500 hrs Build relationships with customers
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| 1500 hrs – 1530 hrs Put compelling proposals together
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| 1530 hrs – 1545 hrs Tea Break |
| 1545 hrs – 1615 hrs Negotiate terms and conditions
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| 1615 hrs – 1645 hrs Nurture customer references
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| 1645 hrs – 1730 hrs Review & Wrap Up
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Mukund Mohan is the CEO of Jivity, a leading social commerce company. He founded and sold BuzzGain, a leader in Do It Yourself PR, to Meltwater in January 2010. He has founded and successfully sold 3 Silicon Valley startups in the Internet & Enterprise software markets.
Mukund has held executive and management roles in Hewlett Packard (Mercury), Inovis, Ariba and Cisco Systems. He studied at the University of Maryland, Baltimore County pursuing a Master's degree in Computer Science and holds a Bachelor's degree in engineering and computer science from the University of Mysore in India.
Mukund was named hottest angel investor in India by Venture Capital Circle and writes about start-ups, entrepreneurship and building high performance growth companies at http://www.bestengagingcommunities.com.














