Workshop – Sales for Entrepreneurs (Emerging Cos.)

Overview

We are pleased to invite you to our 19th session of NASSCOM EMERGE Forum Fridays’2.0 at Kozhikode. This exclusive EMERGE Workshop will provide an opportunity to participants, to introspect on what is really holding them back. The session would encompass all aspects of business and aim to draw a roadmap for SME companies which have the potential to scale up.

The workshop is titled as "Sales for Entrepreneurs (Emerging Companies)" which help young entrepreneurs on how to sell their products and services to early adopters. This hands-on workshop series is aimed at entrepreneurs & founders who are responsible for finding, nurturing and obtaining early paying customers for their products or services.

Whether it is a website, web service, enterprise application, IT service or mobile VAS, every entrepreneurial venture requires the early paying customers to help validate the ideas, provide feedback and pay for the products and services that a start-up offers. Since many start-up entrepreneurs do not have an academic background in selling or sales, this workshop will aim to simply the process of selling.

The workshop will require participants to identify their customer segments, create compelling value propositions and build relationships with potential customers. Using real world examples that help jumpstart the initiative, the workshop will help use the skills learned to be put to immediate use towards selling and obtaining the first few customers for any company.

The workshop will be led by Mukund Mohan who has over 15 years of experience in selling and partnering with customers.

We look forward to receiving your confirmation & seeing you on 18th May 2012.

0900 hrs - 0930 hrs
Registration
0930 hrs - 0945 hrs
Welcome Address & Introduction of the Speaker by Mr. Duleep Sahadevan,
Director, Software Associates
0945 hrs - 1000 hrs
Introduction by Participants
1000 hrs - 1030 hrs
Sales for Entrepreneurs
  • Workshop learning objectives & goals
  • Overview of the sales function
  • The sales process overview
1030 hrs - 1100 hrs
Identify your Targets
  • Customer profiling by title, behaviour mapping & pain points
  • Understanding the buying cycle
  • Leveraging your contacts for intros
1100 hrs – 1115 hrs
Tea Break
1115 hrs – 1145 hrs
Prepare your compelling pitch
  • What problem are you solving?
  • What is your value proposition?
  • What are your products benefits?
  • Why should the customer buy from you?
1145 hrs – 1215 hrs
Generate leads & qualify your prospects
  • Leveraging social media
  • Attending industry events & Cold calling
  • Using Google adwords & SEO
1215 hrs – 1245 hrs
Setup appointments & make initial sales calls
  • Sales call preparation
  • How to break the ice with customers
  • Listening to your prospects for pain
  • How to demo to succeed
1245 hrs – 1330 hrs
Networking Lunch
1330 hrs – 1400 hrs
Learn about your prospects problems & present your situation
  • Understand why and how the customer will buy
  • How to discuss the competition
1400 hrs – 1430 hrs
Handle Objections
1430 hrs – 1500 hrs
Build relationships with customers
  • Keeping clients engaged with email newsletters, blog posts and industry articles
  • Nurturing your executive champion
1500 hrs – 1530 hrs
Put compelling proposals together
  • What should your proposal contain?
  • Pricing your offering
  • Making proposals a good marketing tool
1530 hrs – 1545 hrs
Tea Break
1545 hrs – 1615 hrs
Negotiate terms and conditions
  • How to structure win-win deals
  • What should you negotiate and what terms should you not compromise on?
1615 hrs – 1645 hrs
Nurture customer references
  • Creating testimonials, success videos
  • How to encourage word-of-mouth
  • How to determine ROI for your solution?
1645 hrs – 1730 hrs
Review & Wrap Up
  • The importance of discipline

Mukund Mohan is the CEO of Jivity, a leading social commerce company. He founded and sold BuzzGain, a leader in Do It Yourself PR, to Meltwater in January 2010. He has founded and successfully sold 3 Silicon Valley startups in the Internet & Enterprise software markets.

Mukund has held executive and management roles in Hewlett Packard (Mercury), Inovis, Ariba and Cisco Systems. He studied at the University of Maryland, Baltimore County pursuing a Master's degree in Computer Science and holds a Bachelor's degree in engineering and computer science from the University of Mysore in India.

Mukund was named hottest angel investor in India by Venture Capital Circle and writes about start-ups, entrepreneurship and building high performance growth companies at http://www.bestengagingcommunities.com.