Product Management Platform 1: A Workshop on Foundation of Product Management | NASSCOM
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Product Management Platform 1: A Workshop on Foundation of Product Management


With rise of IT product companies in India, there is significant demand to spread awareness, get clarity and enhance knowledge base on various functions and roles of product management – understanding the principals and streamlining the product team. Role of product managers and marketers is evolving rapidly. Industry is striving of good product managers. To address these challenges, NASSCOM joins hands with India Product Management Association to create a long run program on Product Management. Product Management Platform 1, a-day long workshop on various aspect of Product Management function, is the first event in this journey.

This day-long workshop would cover:

Module 1: Introduction to Product Management

  • Introduction to Products, and how it is different from solutions and services.
  • Why do Good Products fail?
  • What makes products succeed?
  • What is Product management and Role of Product managers?

Module 2: Product Management Process and Life Cycle

  • Overview of product management process
  • Overview of PDLC processes and how to control PDLC
  • What makes a product manager successful?
  • Tips and suggestions for becoming an effective product manager

Abhishek Logani

Suhas A. Kelkar
BMC Software

As CTO for the APAC region at BMC Software, he is responsible for driving technical and strategic roadmap of BMC Software products and solutions. As a Director of Incubator Team, he is also responsible for driving incubation and culture of innovation globally for BMC Software. His areas of focus are Business Service Management (BSM) with emphasis on Cloud Computing and Data Centres of tomorrow and Consumerization of IT - adopting best practices from consumer world and harnessing it for the enterprise. Suhas is also very passionate about the field of Product Management and is the founder and President of IPMA (India Product Management Association) Pune chapter.

Prior to BMC Software, Suhas was Vice President of Product Management at Digité. Over the span of over 17 years Suhas has worked on various software product companies such as Rational Software/IBM, Serena Software and Philips Medical Systems. Suhas has diverse experience of architecting, designing and delivering successful software products. He led the UML Modelling team at Rational before IBM’s acquisition. Later on at Pacific Edge Software, he was responsible for building a market leading, enterprise scale Project Portfolio Management software.

Suhas holds a MS in Robotics from University of Florida and MBA from FIT. He has High Impact Global Role (2012) and Thought Leadership (2013) awards in his kitty.

Rahul kulkarni

Rahul kulkarni
Chief Product Officer,

Rahul Kulkarni is the Chief Product Officer at Sokrati, an ad tech and analytics startup recently ranked 3rd in Deloitte's 'Fastest growing tech 50 in India'. At Sokrati , Rahul helps drive ROI for ecommerce companies leveraging big data around user psychographics, creative analytics and product merchandising. Before jumping into the startup world, Rahul spent about six years at Google - starting out as Google’s first product manager in India and managing various products and teams - Google Maps and Local, cloud computing, Orkut and Google Finance.

Prior to Google, Rahul was the Product Manager for LabVIEW at National Instruments Corp in Austin, TX where for five years he led new product development efforts in the areas of design, prototyping and deployment of high speed control systems. Rahul holds a Masters degree in Engineering from Georgia Tech in Atlanta and Bachelors from VJTI Mumbai.