In today's competitive business world ,where the trend is towards undifferentiated market, the customers are looking for customised and differentiated engagement. The need for providing values and to remain competitive in the market place has become very important for the companies to be successful. Further, the existing customers are constantly looking to increased value add and the companies are constantly looking at adding new customers to their existing list. The decision making process in the customer's place is also getting a bit complicated . All of these calls for a structured customer engagement program that facilitates an in depth understanding of the customer's buying process and developing a selling strategy at each stage of the buying process. A scientific and process based approach to engage with prospects and customers leads to higher probability of success and enhances the realization from available opportunities. The need therefore is to have Strategic Selling- acquisition and retention of prospects and customers.

Key takeaways:

• Workshop based program where the participants understand the concepts in strategic selling.
• The participants share their experiences in each stage of the buying process and this enhances the collective wisdom the participants.
• The program will also uncover models for engagement with customers such as RAD model, Customer Acquisition model, Customer engagement model and will rely completely on the experiences shared by the coach and the participants.
• The session is practical oriented and less theory based.

Limited seats available.