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Workshop on World Class Proposals


Under the aegis of the NASSCOM Product Forum, we are pleased to invite you for a Masterclass on “Writing Workshop on World Class Proposals” on the 15th January, Pune.

A clear value proposition is the most important factor in your business proposal. It’s what makes prospects become customers. Building a working value proposition is not easy and requires critical assessment of your business, exploration of the competition, and clear understanding of your clients. If your company has several products or services, you will need to define a strong value proposition for each of them.


  • Establish the thinking, process and people capabilities that go into the making of Winning Bids/Proposals
  • Build an effective strategy to craft a winning Proposal.
  • Leverage organization resources to build effectiveness and efficiency.
  • Understand the dynamics between Sales and Pre Sales and manage the diverse and fast changing expectations.

Topics covered:

  • Dynamics of Sales process and how to deal with the minefield
  • Role of Pre Sales and the collaboration with Sales in the Opportunity cycle
  • Bid Management – the strategies, the pitfalls and the Do’s and Don’ts
  • Executive Summaries – articulating a compelling value proposition
  • Solution Crafting – the process of crafting a winning Solution
  • Pricing to Win

The workshop would enable organizations to put together compelling, world class proposals and win more business in the marketplace.

We look forward to your valuable participation.

09:30 hrs – 10:00 hrs


10:00 hrs – 10:10 hrs

Welcome Address by NASSCOM followed by participants brief introduction

10:10hrs – 11:30 hrs

Workshop on World Class Proposals

11:30 hrs – 11:45 hrs

Tea / Coffee Break followed by Session

11:45 hrs – 13:00 hrs

Workshop Continues

13:00 hrs – 13:45 hrs

Networking Lunch

13:45 hrs – 15:45 hrs

Workshop Continues

15:45 hrs – 16:00 hrs

Tea / Coffee Break

16:00 hrs – 17:50 hrs

Workshop Continues with Q&A

17:50 hrs – 18:00 hrs

Vote of Thanks

Mr. Krishnakumar (KK) Iyer

Krishnakumar (KK) comes with 28+ years of deep IT experience across India, USA, Australia and Singapore. He has worked with world class organizations like IBM, PricewaterhouseCoopers, Siemens and Mastek. KK has performed in a wide spectrum of roles from large Client Account Management, Consulting, Technology Lead, Pre Sales and Organization Process Head. He has led and involved in deal sizes ranging from $5M to $250M.He is certified at APMP-Practitioner™ Level by the Association of Proposal Management Professionals (www.apmp.org)