The Definitive Digital Marketing Transformation Workshop

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The Definitive Digital Marketing Transformation Workshop

ITC Windsor, Bangalore

Friday, December 13th, 2019
Time : 04:30 pm- 08:30 pm

The Definitive Digital Marketing Transformation Workshop

Are you trying to deliver a compelling experience for your customers in the digital age? Do you want to advance your company's maturity in terms of leveraging technology and data? Do you have what it takes to deliver personalized, real-time experiences? 

Are you ready to embrace the next level of change?

NASSCOM, in collaboration with Epsilon, presents The Definitive Digital Marketing Transformation Workshop.

NASSCOM invites you to register for a half a day workshop on the Application of Design Thinking.

The workshop will be followed by a Panel discussion with senior industry leaders.

WHAT IT ENTAILS

How to approach Digital Transformation

  • Key pillars of Digital Transformation including leading Strategies, People/Process, Data and Technology
  • What are the benefits?
  • What are the common mistakes organizations make?

Being ready to embrace digital marketing transformation (the nuts and bolts)

  • Introducing the concept of Orchestration and its essential elements
  • Required capabilities for successful Orchestration
  • An end to end blueprint for a global platform

Making it all work (the quintessential roadmap)

  • What to look for in a roadmap
  • Best in class examples
  • The Epsilon approach
  • WHO SHOULD ATTEND

    If you are a CMO and are at any of the below stages of the Digital Marketing Transformation journey:

    • You want to become more data-driven in terms of customer experience but don't know where to start and need a plan for action
    • Your organization has made investments in a Digital Marketing Ecosystem and is not deriving the ROI that you aimed for.
    • Embarked on the Digital Marketing Journey - Selecting / Implementing key building blocks and technologies but are unsure of the approach or the benefits that it will deliver to your digital marketing efforts.
    • Have data silos and disconnected marketing tech landscape and looking for ways to make this ecosystem work seamlessly for a consistent customer experience
    • Your organization has the marketing data and tech landscape in place, and your marketing teams are struggling with the last mile execution
  • Agenda
    • Roundtable Session

    • Networking Over Drinks and Dinner

  • Why Should You Attend
    • Hear perspectives from Digital Marketing Experts (IDEAS)
    • Learn from your peers and examples from the industry (INSPIRAION)
    • Be ahead of the curve and charter your own path (INNOVATION)
  • Registration

    1 Person/Organization

    RSVP

Speakers
Mathias Berg SVP Strategic Consulting, Digital Transformation & Marketing Technology, Epsilon
Lakshmana Gnanapragasam Vice President, Strategy and Insights, Epsilon
Knowledge partner
Date and time
Friday, December 13th,2019 - 04:30 pm- 08:30 pm
venue / address

ITC Windsor, Bangalore

Registration

1 Person/Organization

RSVP