How do you advertise? Do you go on Facebook, write a blog, jump onto Twitter, produce a viral video or optimize your website for search engines? Social media marketing seems free but in essence, it’s not. Writing a blog post takes time and participating on Facebook and Twitter diverts resources away from other tasks and this all comes at a cost. Developing a marketing strategy for your business or blog can start to look extremely complex and soon that marketing plan is only half done and still sitting in your to-do list tray. What is the difference between 'earned', 'owned' and 'paid' media and what does it mean for your digital strategy?

This session will deep dive into what your organization' strategy should be when it comes to Marketing digitally and how you should leverage the digital medium to increase your visibility and ultimately, Profits.

The addressable customer: powered by digital

In the present world, Digital is central to all industries and is instrumental in powering the customer of today. In this age of Digital, it is important to focus on developing emotional connect with the customer than just delivering business. Customer experience is going to define the future of Marketing irrespective of the type of industry. As a B2B industry, should we eliminate the need for advertising altogether? Or do we tweak it with digital channels to cater to our customer's needs and interest points. Digital Future also demands the need to bring in new-age technologies, not just in operations but also in Marketing & Sales domain. How are machines and automation helping Marketing in efficient audience capture and conversion. What does the future of human interaction & machine automation hold for the Marketing industry and where do we draw the line to ensure maximum results!

The session will cover 

• The addressable customer: powered by digital - do we really know the customer (his persona? )
• Technodiversity (mobile too and not mobile first..sense before read) Ad is bad ? (addressing the hollow middle, reverse bell curve marketing with digital )
• Two minds of digital marketing: machines are for answers humans are for questions!
• Invisible threats ( botnets eating ad budgets of bots whats next?)