Life is not easy for small and medium sized software services companies. The large companies have the deep pockets and wherewithal to acquire customers and resources. Then, is there no future for small companies? There is. And the answer lies in finding the blue ocean.The options for companies are:

• Focus on inorganic growth and achieve scale.
• Become a horizontal specialist as like many of the SaaS Companies have demonstrated.
• Be a vertical specialist. Become experts in a domain and rule.

This organization journey has begun as an IT services player but later realized that they have to become a specialist. They decided to focus on a very specific niche and embarked on a journey to own its ocean.

• How organization can identify the niche?
• Suffering the pain - Giving up the cash cow to invest in a star.
• Product and Service (or) Product or Service.

The talk will be extremely useful for SME organizations to realize their potential and compete to win against the biggies in the market.