Marketplace businesses present unique opportunities & challenges that tend to vary depending upon the scale of the business. Building & managing marketplace products requires a product manager to have a solid understanding of the "first principles" behind marketplace dynamics. In many cases, marketplaces succeed because of an 'eco-system' of products rather than products working in isolation.

Having scaled a few of redBus' international markets and based on his ringside view of how acquisition, conversion and retention works in marketplaces, Venkatesh will share his learnings and experiences on how to build marketplace products.