NASSCOM Secret Sauce to Successful Demand Gen Campaigns - The Balanced Content Powerhouse

"Customers find themselves lost in today's world - sifting through overwhelming amounts of information, adjusting to rapidly changing technology and struggling with relentless economic fragility, among other polarizing issues. It's no wonder customers are overwhelmed and worried about the decisions they are making. Because of this, they are now looking to brands for reassurance and help in making the right decision. - Brent Adamson, Distinguished VP, Advisory, Gartner for Marketers"

For us, it is indeed puzzling when it comes to making critical and high value purchase decisions. So is the case with organizations and customers, with just may be 10-20 times more complication for organizations. So how can you help your buyers' make the right decision at each stage of the buyer's journey thereby delivering truly high quality pipeline for your organization?

In this Marketing Masterclass marketing leaders and practitioners in the B2B and B2C worlds will learn:

• What is content marketing in today's digital paradigm? Why do we need it now more than ever?
• How to establish that emotional connect with your customers? Get your hands dirty with a focused messaging workshop.
• How do you create highly customized, interactive content that resonates with your target audience at minimal or zero cost?
• What is "The Balanced Content Powerhouse"? How to get one?
• How to capitalize on the technology stack? Where to start?
• How your peers are leveraging content marketing to drive growth? Do's and the don'ts.