For any software (SaaS or on-premise) product in the market; from large global players to successful Indian product companies, the client engagement strategy is two pronged; a direct sales model and indirect channel (selling through business partners). Across the industry, indirect channel sales contributes to anywhere between 40% to (in some cases) over 75% of product sales. In fact, for most MNC product companies who came to India over the last 2 decades, the first feets-on-the-street were always channel partners (external) or channel partner managers (internal).

Some of the most successful Indian product companies from India have hundreds of small and large partners who help them reach the farthest and remotest of clients across the country and globe. 

So, as a product company/ startup, what should your approach be to build a sustainable and profitable channel business?

If you are a product start up trying to build a indirect GTM strategy for your SaaS product, this webinar is for you.

We will address some key points during the webinar:

• Is channel business a viable business model?
• Why should you look at indirect channel business?
• What kind of channel should you build?
• How to properly align your direct and indirect sales efforts?
• How does online and marketplaces effect channel sales?
• Indian channel landscape.
• Building a win-win buyer seller ecosystem.