WhatsApp, one of the most widely used communication channels in India and globally, can also be utilised by companies for customer support and engagement delivery. With the launch of WhatsApp Business App and Business API, WhatsApp now offers several business features that can be used to deliver personalised customer experience.

The Agenda of this webinar will be:

• Introduce and explain the difference between WhatsApp Business App and WhatsApp Business API
• The right fit based on the size of a business
• How to get WhatsApp Business API
• Build a customer support operation with WhatsApp Business API
• How to use the WhatsApp Business Bot