Customer-centricity is at the heart of transforming the sales effectiveness of any organization. The approaches for business-to-business sales transformation, and championing customer success as the key to the selling company's success.

A Win- Win Sales Approach would involve

• Transforming Attitude and Approach to Customer
• Transforming Engagement with the Customer
• Transforming Sales Management

The session would be useful to all sections which need to engage with the market and customer and not limited to sales and marketing.