In 2008, CK Prahalad and MS Krishnan outlined a breakthrough concept called “N=1: a market segment of size 1, in their book New Age of Innovation: Driving Co-created Value Through Global Networks.

As we move towards the new decade, MarTech is making the concept a reality where companies are able to target individual customers and provide products and services to meet their unique requirements.

Marketing Technology has been at the forefront of the Digital Disruption to redefine business models, competition and entire industries. If you are a Marketing professional, chances are that MarTech is already one of your key priorities or is becoming one. Being led by the ‘science’ of technology and shaped by the ‘art’ of marketing it is a dynamic space with an ever evolving future.

NASSCOM MarTech Summit 2019 will help you navigate into the future to identify marketing technologies that will drive business and companies over the next decade. The key theme for this year is “Beyond 2020: Marketing in the Age of Data, Intelligence and Experience”. The event brings together practitioners across diverse industries in the marketing value chain - brand agencies, digital agencies, new age technology companies, marketers and platforms powering the next generation of MarTech.