NASSCOM SME Roundtable: "MARKETING IN A DIGITAL WORLD"

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NASSCOM SME Roundtable: "MARKETING IN A DIGITAL WORLD"

Golden Leaf HG-8/9, International Business Center, Near Big Bazar, Gaurav Path, Piplod, Surat, Gujarat 395007

Thursday, December 21st, 2017
Time : 11:00 am- 02:00 pm

NASSCOM SME Roundtable: "MARKETING IN A DIGITAL WORLD"

We are pleased to announce NASSCOM MARKETING SESSION on 'MARKETING IN A DIGITAL WORLD' by NASSCOM MARKETING SIG TEAM (WESTERN REGION) for IT/ITES organizations in Surat.  

No other Business Function has drastically changed in the last 20-25 years as did Marketing. It has expanded and adorned a new significance in the current VUCA ambience. 

Today Marketing besides the traditional deliverable that we are accustomed to - contributes and adorns several corporate dimensions like Business Development, Corporate Strategy, Market Research & Analysis, Customer Experience Quotient, Mergers & Acquisitions and everything that pertains to the external stakeholder quotient. 

In today's challenging times, if any Marketer has unlimited budget and enjoys absolute carte blanche then he /she has may be the easiest job in the world and there is no fun. The real game begins when with a limited or shoe string budget amid other constraints -- the marketer has to carve out what are basic essentials, absolute necessary GTM to eke out a presence, constantly measure ROMI and exceed the key stakeholder's expectations 

Let us look at the different dimensions of multi-faceted Marketing, its varied uses and the impact it creates on the business and market irrespective of vertical, size and maturity level of the organization. There is no standard panacea or "one shoe size fits all" syndrome that will work across the eco-system. A clever Marketer is one who first understands the turf he/she operates across, assesses the complex pain and then digs deep into his/her repertoire of skill-set to come out with a winning formula to gain significant edge over others. 

  • KEY LEARNINGS
    • Marketing as Business Enabler
    • Key elements of Marketing critical for Business
    • Workshop on Digital Marketing
    • Mentoring session
  • WHO SHOULD ATTEND?
    • CMO's
    • CEO's
    • Industry Experts
    • Digital Marketer
    • Creative Thinker
    • Niche Marketer
    (from the IT/ITES Organizations)
  • PROGRAM OUTLINE
    • Particulars

    • Welcome by NASSCOM

    • Keynote by Prasenjit Roy, Senior Vice President & Chief Marketing Officer, Netmagic (An NTT Communications Company)

    • Workshop on Digital Marketing by
      Gauraav Thakar, VP & Head of Marketing, QualityKiosk
      Harshada Deokar, Founder & Business Head, Hashtasy Digital Private Limited

    • Panel Discussion

    • Lunch

    • Exclusive Mentoring (Kindly Nominate)

  • Registration

    Would request you to kindly fill Survey, this will help the speaker to conduct the Workshop based on your feedback. This will be considered as your registration as well.

    If you want to nominate yourself for exclusive Mentoring kindly write a separate mail to Ms. Chetna Desai at cdesai@nasscom.in.

Speakers
Prasenjit Roy , NTT Com
Harshada Deokar , Hashtasy Digital Pvt Ltd
Gauraav Thakar , QualityKiosk Technologies Pvt. Ltd
Date and time
Thursday, December 21st,2017 - 11:00 am- 02:00 pm
venue / address

Golden Leaf HG-8/9, International Business Center, Near Big Bazar, Gaurav Path, Piplod, Surat, Gujarat 395007

Registration

Would request you to kindly fill Survey, this will help the speaker to conduct the Workshop based on your feedback. This will be considered as your registration as well.

If you want to nominate yourself for exclusive Mentoring kindly write a separate mail to Ms. Chetna Desai at cdesai@nasscom.in.