NASSCOM is pleased to invite you for a session on Sales & Marketing to discuss on the topic: The Changing Buyer.

The Way Businesses buy and sell from each other is changing. The ever-evolving B2B selling space, increasingly complex sales process, and changing buyer expectations present new challenges for B2B sales teams on a daily basis. At the same time, traditional sales processes are becoming less effective. In order to remain competitive and hit revenue goals, it is critical to understand the shifting landscape, why these changes are happening, and how to sell to the modern B2B buyer.In view of this scenario NASSCOM presents a session on "The Changing Buyer"

This discussion will focus on

• How does the Buyer Buy?
• How does he expect to be sold?
• Challenges and opportunities
• Leveraging Technology around Sales & Marketing
• Tools available on cloud for SMEs