Markets are driven by customers. As newer technologies enhance avenues for engagement, customers are becoming even more demanding, connected, and unforgiving. It is, therefore, not surprising that customer experience comes across as an increasingly important task for any business. As a result, more and more companies are veering away from product differentiation, and focusing on customer experience as their major differentiator. 

However, such a differentiation is easier said than done. It demands:

• A coordinated multi-channel approach that conveys the same message across each channel.
• Critical data has to be assembled from each interaction and stored to be used at other touch points.
• Enterprise technology decision-makers will have to restructure their business processes to create an omni-channel customer experience, backed with actionable insights.

To gain insights into customer engagement solutions that enhance efficiency, and boost profitability, NASSCOM, Economic Times CIO (ETCIO) and Avaya, are organizing a thought-provoking roundtable discussion for select IT decision makers followed by a Panel discussion on the topic. As this subject area can be the tipping point between the success and failure of the business, we would request you to participate in the insightful discussion, and bring your digital transformation strategy to life. Be there to achieve a competitive advantage and a significant impact on your company's bottom line.

Who should Register:

• CEO
• CIO
• CMO
• Head of Sales
• Head of Customer Engagement & Analytics