Interviews
In-depth analysis of Industries and companies and how they manage complex and
demanding business environment.
They say crisis is an opportunity in disguise. This is exactly how we as a company handled the COVID-19 crisis. We had to reimagine how we do business, how we collaborate, how we drive efficiency and effectiveness in the way we work at Hansa Cequity.
Hansa Cequity is a data analytics and a martech firm, that "helps businesses acquire customers intelligently, retain them optimally, and manage them profitably." Simply put - they build customer’s equity through data-driven insights.
How are they faring during the crisis and looking at it from a broader standpoint too – that of the SME sector – we had their CEO, Mr. S. Swaminathan speak to us over virtual coffee. It was indeed a very candid conversation.