Application of Design Thinking In Sales & Marketing
Application of Design Thinking In Sales & Marketing
NASSCOM Noida HQ, Sector 126, Noida
Time: 02:30 pm - 06:30 pm
Application of Design Thinking In Sales & Marketing
Some of the world’s leading brands have embraced design thinking as a means of optimizing product innovation. At its core, design thinking is a methodology for creative problem solving. In stark contrast to analytical thinking, which involves the breaking down of ideas, design thinking involves the building up of ideas.
While design thinking has firmly implanted itself across product development teams, it has not secured a stronghold across sales & marketing teams.
If you need to know how to up your game and become more innovative, recognizing the value of incorporating a design thinking approach can be a great plus.
NASSCOM invites you to register for a half a day workshop on the Application of Design Thinking.
The workshop will be followed by a Panel discussion with senior industry leaders.
Time: 02:30 pm - 06:30 pm
NASSCOM Noida HQ, Sector 126, Noida
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Introduction to Design Thinking
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Empathize Know the people you're designing for, so you understand their needs better.
Activities: Persona creation -
Define The big, meaty problem you want to solve for your business, customer or end-user.
Activities: Collectively defining and framing a point of view which is derived from the understanding of the user and their needs. -
Ideate Come up with different solutions that might be useful to people. Unleash your creativity and don’t hold yourself back.
Activities: Sketching out ideas in a timeboxed manner. Share out and presentation of the ideas and final voting to take the most preferred idea forward. -
Prototype Turn ideas into realistic mockups that you can test.
Activities: Working together to create one final document/asset that will be derived from all the activities above and serve as a point of reference for marketing teams