Companies talk about being customer-focused but when you take a closer look at their organization, you realize they don’t have processes in place that consistently provide value to their customers.

Design culture and related phrases like "design-led organizations" and "design-driven organizations" have become popular as more big companies work towards integrating design into their culture.

But design culture is more than hiring a chief design officer. It's a guiding truth and internal framework that helps any company-not just design companies be more competitive and create better user experiences. In this session, we’ll cover what a design culture is, why it’s important, and how you can build a design culture at your organization.