Expanding field operations to US ... experiences from the Trenches

Now that you have the product, validation from customers and external backers, its time to go and expand field operations to the US of A. The promised land. The place where enterprise software fortunes are made and lost ... Chalo !

But .. hang on ... where do you start ? Marketing first ? Partnerships ? Sales people ? Sales management ? Presales ? Capital raising ?Lead generation ? Product management ? Founder relocation ? 

What are the critical elements which you must have and what investments can be delayed ?

This talk by Vishal will walk through the most common operational and perception mistakes of taking field operations to US.